It’s been a VERY busy year for us here at Cottonwood and we’ve been working super hard for many, many months on our re-branding (a decision we did not take lightly), new website, brand new content and our online shop – which will be up and running soon.

We’ve also been working extremely hard on a few exciting new ventures that we know you’ll be just as excited about as we are! However, throughout this whirlwind of industriousness, we’ve been reflecting on what we do – and why we do it.

Good design is good for you. It makes you happier, less stressed and should add to your enjoyment of life. So here are the five principles we always keep in mind when it comes to interior design…

1. Your home should make you happy. Every. Single. Day.

Home. What does it mean to you? To us it means protection, comfort and rest. Home is a place to be revived after a day out. It is the space where we feel most safe. It should create a sense of calm and it should also make you smile.


Look at these sweet daisies on our kitchen island. How could your spirit not be lifted by these beauties?!

2. Lightness is all.

One of the most important factors to consider when buying or designing a house (or even just rearranging a room) is to ensure there’s plenty of natural light. It’s one of those things that’s very difficult, if not impossible, to change. As Le Corbusier wrote, “Space and light and order. Those are the things that men need just as much as they need bread or a place to sleep.” We’re fairly sure this applies for women too.


With natural light pouring in and bouncing off the white benchtops, even laundry seems less of a chore. Like 2% less. But still, less.

3. Clever design and attention to detail is what makes a space work.

A house without sufficient storage is… a tip. Clutter is one of the surest paths to stress. With clever design, everyday life becomes that little easier. Think of it this way; your baseline stress level – that you’re probably not even aware of – builds with many tiny annoyances over the course of a day. Clever design and attention to detail reduces those tiny annoyances, leading to less stress. And that’s good for your health.


Take this otherwise dead space on a landing. Add some cabinets topped with leftover marble, accessorise with beautiful brass hardware and finally, you can stop treading on Lego in the middle of the night.

4. Simplicity always trumps excess.

Good design is about harmony. With a simple base palette, you can select and highlight the beauty of your possessions, your home’s architecture and your outside space. The catch? Simplicity isn’t easy. Just painting your walls white isn’t the answer (okay, it sometimes is). There is work in achieving simplicity. Natural materials – ahem, cotton and wood – provide warmth, personality and integrity to a space. As does foliage and greenery anywhere and everywhere.


Less is more. A cheeseboard is the only legitimate exception.

5. A happy home is one where everyone feels at ease.

One of the reasons we love what we do at Cottonwood is seeing the joy a great interior brings our clients. You should love your surroundings. And you should love sharing your space with others (except when The Bachelor is on. That’s my time). Kids, pets, visitors… It gives us such a buzz when a space just works for everyone and every occasion. There’s no place like home.


Never work with children or animals they say? We disagree! Never a dull moment around Cottonwood HQ that’s for sure!

Louise Edwards

August 28, 2016
September 30, 2016